Book by: Charles Green

Summary by: Rob Reed

Introduction – Trust-Based Selling

If Trust-Based Selling, Using Customer Focus and Collaboration to Build Long-Term Relationships, is comparable to Mr. Green’s previous work with Mr. Maister in The Trusted Advisor, I’m sure a similar selling audience will find Mr. Green’s book worthwhile. Trust-based Selling is on my current sales book review list and I’ll post my review summary here in the near future.

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